2015 – 2016
Assisted Intel research team in conceptualizing, planning, recruitment and implementation of research on digital content creators (DCCs) in the greater Seoul area.
DCCs are a market segment of superusers who create digital assets, mostly with a visual component, requiring high computational power.
The goal of the study was to acquire deep knowledge of work practices of DCC’s with their desktops, with an emphasis on “solopreneurs” (who make their own decisions about technology purchases needed for their business), “prosumers” (who create high-end digital content for their own pleasure), and young people, aged 12 to 19, who create digital content for profit or social capital (likes, followers, comments, etc).